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How Growing Up In Albania Led This Woman to Managing Hip-Hop Artists

Lola Plaku (aka ILUVLOLA) has been challenging outdated ideas in artist management while working with acts like The Weeknd, French Montana, and Belly.
November 23, 2017, 6:07pm

As the music industry moves forward from its old-school mentality, independent artists and managers are redefining what it means to make it. One of the leaders of this new wave is Lola Plaku, an Albanian-born, Toronto-based talent manager who has worked with acts like The Weeknd, French Montana, and Belly. In the second episode of Question IT, Plaku discusses how to be successful in the industry by trusting your instincts and how having authentic relationships with unique personalities outside of the mainstream is crucial to building a career.