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Music

Ruby Empress' Video for "Escapism Deluxe" Is Carnal Excellence

What if you immediately imagined having sex with everyone you met?

This video is 100 percent The Sixth Sense: The R-Rated Euro Edition. Instead of a wide-eyed Haley Joel Osment whispering "I see dead people," we've got a female protagonist with cute baby bangs and gorgeous baby blues, making her way around Paris, slipping into a sexual reverie with every Tom, Dick, and Mary she meets. Very "I see sex, people." Initially disconcerted by the fact that she orders  a coffee and instantly imagines the barista serving up more than a shot of espresso, let's just say that she by the end of this slyly awesome pop song, she is well into it.

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Here's the skinny regarding Ruby Empress: they're a quartet hailing from Gothenburg, Sweden, made up of Tom Serner and Axel Agervi upfront, with Melker Petterson on guitar/bass and Gustav Hyllstam (drums/programming) complete the team. They formed a couple years ago, releasing three songs of glittery indie disco nouveau—the missing link between Phoenix and latter day Tame Impala. Their latest track, "Escapism Deluxe"—the video for which is premiering below—boasts a bass line Metronomy would be keen to call his own, with a synth-assisted chorus that's platinum perfect. They also manage to shoehorn in the words "tossed salad."

"'Escapism Deluxe' is a song about the flamboyant New York disco scene that emerged in the 1970s and made such an impact on everything, and—a Millennium later—on us: Electric Circus, Cheetha, Fantasy, Studio 54 obviously, and later Arena, Limelight and the East Village clubs in the early 90s and many more," explain the band.

"Anyway, the bright and the dark of all of that, the breaking out, the up-side-down of things, the gap where you enter something where you can't tell if it's real or fiction—we told this to our friends at a film collective in Paris called Meskaprod, who we were hanging out with all the time, and they said they wanted to make a video of the song. They had their own idea, and we loved that, we've always trusted their aesthetics and creative mind. They had the cast and the people to do it. It was recorded in Paris with the amazing Maya Coline in the leading role. And we really didn't interfere at all in the process, just like we don't when someone makes a remix or creates some other art of their own. When it was done it was obvious that they captured the gap between reality and fantasy. They also seem to like kissing a lot, and so do we!"

Watch below: