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Tech by VICE

Here's What the Signage of the Future Will Look Like

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by Fernando Barbella
Jun 5 2014, 3:15pm

I was working on a blog post discussing how frightening some furturist predictions about technology can be when I found myself thinking about the header image more than the text. I am a visual thinker, so instead of going for a pre-existing image I decided to synthesize the picture myself—the results you can see in the gallery above.

The idea behind working with signs came from trying to figure out how new technologies would interact with society in the very near future. I didn't want the technology itself to be obvious—we’ve already seen many clear images of what certain innovations are going to look like. So I thought I would depict their presence using something we’re acquainted to: signage and a tiny bit of humor.

The goal of this project is to make viewers think about how far—and how fast—we want to go in this kind of technological race. I'm not an tech expert or a scientist, so to me, the chances of making costly mistakes are huge and a little frightening. 

See more of Fernando Barbella's work here.

Read more about Barbella's signs at The Creators Project.