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Music

Kanye West Dropped Another Rant and It Changed My Life

Kanye West's hold on reality slips and slips, and we love it more and more.

At this point, Kanye West's existence has become one giant rant puncuated by extended canoodle sessions with Kim Kardashian. Which is fine with me, because 'Ye's rants are almost as good as his songs. Mr. West just wrapped up a concert in Amsterdam's Heineken Music Hall and capped off his performance with another extended diatribe. He's been doing this for a while, targeting the Grammys, Shampoo Bottles, "Suit and Tie," etc. There's even a clip of him screaming for a minute and a half, which is in a way the best, because some emotions cannot be expressed by mere words.

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Above, Yesus riffs on BRANDS, BRANDS, while interpolating the opening to "Clique" into a kind of dejected refrain. In a bizarre way, he twists the rant into "Kanye West, Motivational Speaker" territory--and I'm not lying—this shit is life changing to me.

Here's some choice moments, cherry-picked for you:

"These motherfuckin' Heineken signs, by the bar and shit, they're tryina give em out and shit, in the middle of my fuckin' show!"

"Brands, brands always fighting for your soul!"

"Cigarettes fighting for your soul!"

"Alcohol fightin' for your soul!"

"I was on this drug called Name Brands my whole life. Saving up to get my first pair of whatever namebrand shit, so be it. I just felt like I wanted something better or something. Pressure. It wasn't because of the pressure or something. I wanted something better or something precious."

"A lot of people buy brands because of the pressure. Because without the brands it's like they feel lesser."

"Pretty girl, black and white photo, GET LIKE THIS!"

"It wasn't 'cause of the pressure, why I was addicted to brands, it's cause I wanted something precious and I just couldn't understand, I just couldn't understand. You see the problem is we take all the best designers and put them in the most expensive spots possible, so you can't touch great ideas, you cant touch great ideas especially if you not super famous or you not a celebrity, you can't touch great ideas."

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"BRANDS BRANDS BRANDS BRANDS FROM THE MOTHERFUCKIN' MAN MAN MAN MAN MAN."

"LEAVE YOUR SELF ESTEEM AT THE DOOR."

"I AIN'T PLAYIN WITH THESE MOTHERFUCKERS NA UH."

"CREATIVITY IS THE KEY, CREATIVITY IS THE KEY TO A NEW WORLD, TO A NEW WORLD, TO A NEW WORLD. CREATIVITY IS THE KEY."

"So what do you really believe? Don't even believe in me. Just look in the mirror at what you see, that's the only thing you should believe in. the only one you can believe in. that's the only one that you can trust in. and anybody else telling you different, fuck them."

"Brought to you by Basquiat."

Follow Martin on Twitter - @RealMarvon