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Music

Bingo Players, Felix Cartal, Zeds Dead and Tommy Trash are Getting Up Close and Personal at Tomorrowland

A guest list-free party inside the party for artists and fans (and some refreshments).

If you go to a festival looking for a fleeting glimpse of your favorite artist, a chance to flaunt an expensive VIP wristband at the GA crowd, or to have an experience as far removed from the music as possible then the upcoming Smirnoff House at Tomorrowland is probably not for you.

Launching at Weekend One of Tomorrowland this Friday, July 18 in Boom, Belgium, Smirnoff is tearing down the walls, so-to-speak, to throw an on-site house party where artists and fans can hang out together freely and for free.

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"It's about taking it back to where it all started," says Bingo Players' Maarten Hoogstraten. "Back to the music."

Bingo Players, along with Felix Cartal and Keys n Krates make up the Weekend Two Smirnoff House lineup with Tommy Trash, Pierce Fulton and Zeds Dead kicking things off this weekend. Each artist will not only perform a modified set but they'll also be readily available to shake hands, autograph body parts and pose for selfies from noon to 9pm each day.

Be careful, however. If while you're in line for a water bottle refill between stages you overhear some bro trying to sell his Smirnoff House wristband for a mint, call that dude's bluff. If you're at the festival, this is a free party inside the party and it's for everyone - no wristband required.