mascots

Travel

Inside the Incredibly Bizarre World of Japanese Mascots

From sentient douches to hepatitis elephants, Japan has a mascot for every occasion.
Jamie Lee Curtis Taete
8.28.18
phobias

We Asked People to Sum Up Their Most Irrational Fear in Six Words

“Unknowingly being ‘muffin top epidemic’ b-roll.”
Anna Goldfarb
3.21.18
furries

Who Makes Those Intricate, Expensive Furry Suits?

In the race to help people release their "fursonas," cottage industry is born.
Mark Hay
7.27.17
Film

If You Loved 'Best in Show,' You'll Think 'Mascots' Is Fine

If you liked master mockumentary maker Christopher Guest's jokes the first time, you'll probably still like them here.
Pilot Viruet
10.17.16
The VICE Guide to Right Now

Ronald McDonald Is Going Away Until People Like Clowns Again

Ronald will be hiding out in the shadows like Batman at the end of 'The Dark Knight' until the world is ready for his return.
River Donaghey
10.12.16
Nice Job!

Sweating on the Inside: We Talked to People Who Worked as Mascots

Drunk dads want to fight you, kids are both enamoured and terrified, and, occasionally, women want to give you their number.
Tiffy Thompson
9.13.16
VICE vs Video games

As Sega’s Mascot Turns 25, This Is What We Want from a New Sonic Game

It's simple, really: innovation enough for Sonic to matter in 2016, mixed with a measure of nostalgia to keep retro-gamers from frothing at the mouth.
Guy Kelly
1.21.16
Photo

Here's What Power in Canada's Capital Looks Like

Looking behind the clichés, myths, and fairytales created, managed, and perpetuated by the the country's powers that be Tony Fouhse's photo series "Official Ottawa."
Tony Fouhse
9.11.15
VICE vs Video games

Whatever Happened to the Mascots of Our Beloved 90s Platform Games?

From Mario to Donkey Kong to Sonic the Hedgehog, we chronicled the highs and lows for our favorite mascots.
Grant Pardee
1.27.15
Stuff

The Recent Unpleasentness - Olympic Mascots: An Oral History

Hear past Olympic mascots like Amik the Beaver and Powder the Hare reveal every sordid detail of their troubled lives. In their own words, these washed up icons touch on everything from giving handies to make ends meet to smoking 35 pounds of bath...
Sam McPheeters
7.27.12