5 days ago

JUUL Just Abandoned a Bunch of Its Own Products

On Thursday, the powerhouse announced—yet again—that it was scaling back amid a national panic. Here's what it means for you.


JUUL Is Facing a New Lawsuit from a Dead Teen's Mother

"We anticipated this being the next big thing," one lawyer on the case said.


Why People Are Dying from Vaping in the U.S. and Not the U.K.

There's a reason—actually, a few—and none of them are very flattering to American politicians.


Get Ready for JUUL's Grassroots Rebrand

"It sounds like JUUL just outsourced reaching out to their actual, adult customers to see if they'd be willing to advocate."


No One Knows What Vape Juice Actually Is

Vaping is believed to have caused more than 800 illnesses, regulatory bodies are freaking out, and yet...?


Wanna Quit Vaping? There's An App For That

A new program in Washington treats quitting vaping like its own problem.


The Vaping Crisis Has a New Villain: ‘Dank Vapes’

The shadowy brand has been linked to a rash of vaping-related lung illnesses in the midwest.


JUUL Finally Admits That It's Just Another Drug

By dropping its "Make the Switch" slogan, the company pivots away from framing itself as an anti-smoking aid.


The CEO of JUUL Just Stepped Down and Cigarette Companies Are Loving It

"At this point, it's very evident to me that what's happening is the vaping market is being taken over by Big Tobacco," one expert said.


Doctors Haven't Been Asking If You Vape. But They're About To Start

People who vape don't check the "smoker" box on forms, and doctors are realizing they haven't been tracking their patients' habits.


Big Tobacco Will Take Advantage of the Mysterious Vaping Illness

Altria has already used the vape lung panic to install one of its executives as the CEO of Juul.


Juulers Are Asking One Another How to Quit

The r/juul subreddit is having an identity crisis.