For years we've been saying "fewer mushroom burgers, more cheesy pizzas". In 2019, we're finally getting somewhere.
SunnyD tweets about depression. Steak-umm is lonely. Wendy's is sassy. Do we actually want our brands to be that "human"?
"Big mood" will be the end of us all.
Brands are, as ever, happy to pose as allies when it suits them, but some marketing opportunities are too rewarding to refuse.
Behind the scenes at Smiley, one of the world’s biggest licensed lifestyle brands.
A veteran public relations officer told us why United Airlines, Sean Spicer, and Pepsi should have known better.
Co-opted by brands and covered to death by every outlet going, has mental health content lost all meaning?