Parris Goebel Is Democratising Dance

A fave of Rihanna, Kanye and Justin Bieber, the self-taught choreographer is now working with Nike to discover a new generation of talent.


Nike 'Jailwinds' are the Crown Jewel of Australia's Prison System

No one calls them 'Tailwinds' in prison. They're 'Jailwinds.'


Racists Are Peddling Fake Nike Coupons for 'People of Colour'

Apparently we've now reached the "racist 4Chan scam" phase of the controversy surrounding Colin Kaepernick's new ad.


There's a Lie at the Heart of Nike's New Kaepernick Ad

The tagline should be: "Believe in something. Even when the billionaires who control your fate take your dream away."


This Kid Got Bitten on the Face for His Nike TNs

"I said, 'why don’t you buy your own shoes?'"


Beauty and Menace: Raiza Biza is a Shark of the Streets

Check out the Kiwi hip-hop artist in our latest photoshoot.


Hanging with SWIDT, the Conquerers

The Stoneyhunga rappers are kings of the streets.


What Your Bum Bag Says About YOU, Scumbag

A guide to all the different styles, before they got appropriated.


Thirty Years Strong: Nike Air Max Remains Iconic Sports Fashion Piece

In terms of actual functional running shoes, it's tough to think of a product other than the Air Max that is still deemed cool fashion wear.


The Streetwear Fans Who Spend Decades Searching for Their One 'Grail' Item

Why do people dedicate so much time and energy to a pair of trainers?