Coca-Cola Just Invented the 'World’s First Selfie Bottle'

Have we reached peak selfie? It started off innocently enough with Kim K duck-pouting into her digital camera and tourists wielding phones on sticks outside Big Ben. Now, people are literally dying trying to get the perfect standing-on-the-edge-of-a-beautiful-yet-wildy-unstable-cliff-edge shot and "belfie" has become an actual, accepted term.

So, in answer to that question, yes. A thousand Ludwig-filtered times, yes.

Oh, but here's one more contender for the most outrageous example of selfie-related narcissism, squeaking in just before the end of 2016: Coca-Cola is claiming to have invented the "world's first selfie bottle."

Not content on plying children with sugar-laden drinks, the global beverage giant has apparently moved into self portraiture. It unveiled the invention as part of a new marketing campaign in Israel.

The Coca-Cola bottle is fitted with a with a plastic camera on its base that automatically snaps a photo whenever tilted to a 70-degree angle (the angle at which you hold the bottle to swig that refreshing Coca-Cola taste, duh). Photos are uploaded to Coca-Cola Israel's Facebook page and Instagram account, as well as the user's Snapchat.

Tel Aviv creative agency Gefen Team, who created the bottle for Coca-Cola explained their thinking: "It really does the trick and makes partygoers more present and active during the event, knowing they can share their special moments just by drinking."

Yep. Nothing says "staying present" like pouring aspartame down your throat while trying to do your best smize into the bottom of a Coke bottle.