Data artists Fernanda Viégas and Martin Wattenberg invent color platforms and graphics for people to think and talk about data as art. The collaborators are leaders of Google's Big Picture data visualization research group, looking to find invigorating ways for users to understand and explore data. Their artwork has been exhibited at the MoMA and Whitney Museum of American Art.
“To me data art comes out of both fascination and frustration. I felt like I had this very, very powerful medium that wasn’t being used in a more cultural emotional way," Viégas tells The Creators Project. "Data visualization has this history of being very academic or being something that experts use. It looks scientific or it looks official. What I was interested in, was sort of like well I think it’s could be a medium. I think it can be expressive. I think we can look at different sorts of data that is not government data or its not business data."
In Data Becomes Art in Immersive Visualizations, the second video in our ReForm series, you can see and hear these creative coders in action. Now, you can see explore the artworks in our documentary in the images below [Click to enlarge]: