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The Tech Crunch blog described the app like this:Our goal is to reduce a traveler's risk of being affected by crime. Whether it's at the gas station, on the road, staying at an Airbnb, or even touring a city. As an active Zoner, you can gain points, receive awards, and unlock features with perks to dominate your peers.
There's a fairly big leap there, from a "smelly street" to a "place that seems to have a lot of shootings" (and what possibly could an app that monitors crime data tell you about any area's olfactory qualities, smelly or otherwise). Also this "out-of-sight out-of-mind" approach to crime does nothing to interrogate why certain areas might be dangerous. It's all just very othering, and not particularly helpful.Even if you were a petrified reactionary who didn't want to go to any areas where users had uploaded photos of youths gathering on the street, this app doesn't even do its job properly. I opened it up at work in east London and told it to give me a safe route to Shoreditch and it just panicked and closed down. I opened it again at home and clearly nobody's using it, because there was just no data. This may be because the full London launch hasn't happened yet, but the app won't say whether that was or wasn't the case.But even if it could tell me that a street had seen a shooting that week, or a theft, would that be relevant? Police estimate that 40 percent of crime data goes unreported anyway, and crime data without a deeper investigation into a particular area's sociological make-up doesn't mean a great deal. It just inspires fear.Interestingly enough, the Sidekix creator initially began working on a safety app, where users could see reports by other users about why a certain area made them feel safe or not, but she changed tack after discovering the problems with this data. Instead, Sidekix offers options of routes that are the best lit, and gives you the option to have a friend "walk with you" by allowing your contacts to monitor your journey. Safety addressed, but in a less insidious way.I've been out about using Sidekix this week and enjoying it. It's good for rambling. In London, where tiny streets snake off from main roads at will, it's a good way to find places that aren't on the main drag. I imagine for businesses who aren't near a train station or a high street, and so are reliant on people going out of their way to find them, you can see it becoming invaluable.The challenge in attempting to bring these online communities into the real world lies in figuring out how to keep them there. If someone finds out about something through Sidekix, or Yelp, are they more likely to visit that area again, or just keep using that app? How do we make sure that these tools of discovery benefit communities, rather pinpoint the cherry-picked best parts of the city? Sidekix has got the right idea by making us walk between recommendations, but it's up to us to make that last leap from our online communities to real ones.When you've lived in a place for a while, you know that sometimes it's easier to go a couple of blocks out of your way to avoid that smelly street, those pesky teenagers, or that place that seems to have a lot of shootings. If you're new in town, however, you don't have that luxury.