It was a joke. The Trump tweet isn’t real—of course it isn’t. I made it using a prank site that lets you write fake tweets appearing to be from celebrity accounts. Nor did I expect anyone to believe that it’s real. While I did try to write in Trump Insult Voice, there’s no blue checkmark, and a quick search reveals that Trump’s account has never once tweeted the word “pavement” in six glorious years of tweeting.Trump went too far this time pic.twitter.com/R8wDSaUpEI
— Zach Schonfeld (@zzzzaaaacccchhh) August 8, 2015
whoa hillary just threw down the gauntlet pic.twitter.com/egaTbVG26s
— Josh Terry (@JoshhTerry) April 15, 2015
But Donald Trump isn’t like Hillary Clinton. With Trump, anything is halfway believable—even a blustery, clueless takedown of an indie rock band that hasn’t released a new album in 16 years. I figured my tweet would get like, 12 faves, and we’d all move on with our sad lives. Instead (humblebrag!), it got several hundred retweets that afternoon and wound up being shared on the Facebook page of Matador Records, Pavements label, sans context.She's got my vote. pic.twitter.com/LXKB3LmPMl
— Dan Ozzi (@danozzi) April 15, 2015
Last thing I expected from Trump is to have an opinion on Pavement. pic.twitter.com/FWDwFHogRY
— BargainBinBaudelaire (@JoseArielCuevas) August 9, 2015
Can't even tell if Trump's tweet dissing Pavement is real or we're all suffering a mass hallucination.
— Matt Prigge (@mattprigge) August 8, 2015
Lol Donald Trump just called Pavement a giant Big Star ripoff….Hahahahaha.
— Tim Slattery (@DATGEDJ) August 9, 2015
#Trump versus #Pavement https://t.co/pNkiYrQ8xm
— niek / subroutine (@niekstetter) August 8, 2015
donald trump listens to pavement
— Criss Moon (@mooncpie) August 10, 2015
Haha. Donald Trump hat zu allem eine Meinung, sogar zu Pavement. Wann äußert er sich zur HSV-Niederlage in Jena? pic.twitter.com/MmBLTCy1hx
— Andreas Bock (@okonskiyouth) August 9, 2015
When a jokey tweet blows up, it gets lifted and winds its way into unexpected places, stripped of context or intent. Consider the case of the guy who accidentally fooled Conservative Twitter into thinking a Thorstein Veblen quote belonged to Lena Dunham. Conservative media types hate Lena Dunham, while liberals have nothing but contempt for Donald Trump—and who wouldn’t want to believe Donald Trump tweeted something angry and bizarre?People on the internet are much more gullible about who said what when they’re blinded by hatred for a particular figure, or for a generation or demographic. Remember the Great Kanye/Paul McCartney Debacle of 2015? A few jokey tweets feigning ignorance about “this Paul McCartney guy” led to a BuzzFeed listicle and Good Morning America segment claiming hip-hop fans don’t know who the Beatle is. Of course, in the Trump instance, plenty of the comments and tweets were in on the joke, though it’s hard to detect much willful irony in comments like “Wait ….Donald Trump listens?”The original tweet continues spreading. In some cases, joke thiefs will purposely plagiarize the tweet and pass it off as their own. In other instances, content creators come across it and don’t know where it originated in the first place. That’s apparently how the fake Trump tweet ended up, initially free of context, at the top of Stereogum’s August 14 comment round-up. It was a trip to see my own fake Trumpism pop up on my Facebook newsfeed when Stereogum shared it that night. Cue another round of commenters wondering whether or not The Donald digs Big Star:Did Billy Corgan hack into @realDonaldTrump 's page? @matadorrecords #pavement #rangelife #pigs pic.twitter.com/SWN9RGy8LU
— John Everhart (@john_everhart) August 9, 2015