Holy Shit

Watch M.I.A.'s H&M Campaign Music Video for "Rewear It"

The video comes as part of a collaboration for World Recycle Week.

by John Hill
11 April 2016, 9:00am

M.I.A. uses her music to get a message out to as many people she can reach, while also making amazing tunes at the same time. As part of World Recycle Week, she teamed up with H&M to get her message of sustainability out even further with their new "Rewear It" video. The campaign encourages people to come to stores to donate unwanted clothes to be recycled into a more sustainable fashion. It's something that calls attention to the factory practices of factory processes, as she herself pointed out in an interview with Vogue.

“If all [H&M] do is go and inspire another high-street brand to get in on caring and being conscious, or if H&M gets criticized for any of their factory processes, these are all good things. We should discuss them in public and we should have this back and forth."

New music
rewear it
world recycle week
branded content
campaigns with good songs