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For those who have seen cruel hidden-camera factory farm videos in which animals like chickens are corralled in small cages and subjected to live decapitation, eating a chicken salad sandwich is never quite the same. In Escape From Cluckin' Bell, a short film made in GTA V, director Lee Iovino pairs footage from a rooster escaping a chicken factory with actual footage from the industrial food facilities that dot the American landscape.
Like Peter Lord and Nick Park’s 2000 animated comedy film, Chicken Run, there’s a dystopian tone to Iovino’s GTA V short. The beginning features overweight Americans at the game’s Cluckin’ Bell restaurant, either waiting to eat or dining on chicken. Iovino then cross-cuts to Cluckin’ Bell farms, and then weaves the hightailin’ rooster through the factory as he’s chased by a vicious worker who grows increasingly agitated at the pursuit.
The real footage of factory chicken cruelty comes from hidden camera footage shot by Mercy for Animals at a Tyson Foods chicken factory. The video also directs to a Change.org campaign, launched by Candice Bergen and Mercy for Animals, that calls on Tyson to “stop ripping the heads of chickens.” The petition currently has over 160,000 supporters.
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