After making huge waves at the end of last year with her extremely good mixtape Real Ting, 2017 so far has seen Stefflon Don cementing herself as a serious music industry player – like, her most recent power move was a feature alongside Demi Lovato – and now she's finally hitting us with an official debut single. "Hurtin' Me," which features French Montana, is the first release from Steff's own Universal imprint V-VI Records, and also her first release under the US label Quality Control, a home she shares with Migos and Lil Yachty. So, yeah. Big things.
"Hurtin' Me" itself (listen above) is mellower than what we've seen so far from Steff, which can only be a good thing, as she flexes her muscles as a smooth, sexy R&B vocalist against a chilled-out verse from French Montana. And though it's a shame not to hear her rapping (hopefully a solo remix is forthcoming), it's also interesting to see one of the most exciting new British artists we've seen in a very long time dipping her toes into various waters, and succeeding at whatever she tries her hand at.
Read our Stefflon Don profile here.
Follow Lauren on Twitter.