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He pauses for what seems like a full stop, before continuing: "The crux of it is transforming what you might describe as an 'unnatural situation' into one as natural as possible. I must say, the guys that make it happen are geniuses. I just have to be there and produce the relevant noises, while they have to make sense of that noise."Who are they, exactly, these genius noise interpreters that transform the mashed up jumble of names, sequences and individual units of football-speak nonsense into a coherent, life-resembling whole? With this year's edition comes a shiny new technical innovation in the form of concatenation, the process by which individual units are linked to create a fluid, more – that word again – "natural"-sounding commentary.Sean O'Shea – voice director and unsung hero of PES, sound engineer by trade – has been involved with the game since its inception sometime in the depthless past. "Or," he tells me, "really early doors, anyway. I even talk in footballing clichés now." Over the years, he tells me, the role has changed in the same proportion as the game has changed, across various generations of console and series reboots.New on VICE Sports: The Cult: Alan Shearer
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