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Watch the Epic New Collaboration Between FKA twigs and Nike

The British artist has conceptualised, directed, performed and soundtracked a new short film, which asks: “Do you believe in more?”

by ADVERTORIAL
17 January 2017, 5:11pm

Some artists drop a record, tour and disappear until the next one is ready. Some artists do a record, tour and then disappear for four years – aka, doing a Frank Ocean. Then, there's the FKA twigs kinda artist.

In the last 12 months, the British singer, songwriter, producer and dancer has become one of the most productive artists in the world. She's launched her own fragrance, given free dance classes to fans, launched an outrageously eye-catching new live show, and created two short films (one for the BBC). Now breathe…

Today, she's launched her latest ripple of expression in the form of a new collaboration with Nike. Celebrating her fresh role as the creative director of Nike's Spring Zonal Strength Tights campaign, she's conceptualised, directed, performed and soundtracked a collection of work that sheds light on the power of movement – by which we mean any form of athleticism or fitness without boundaries. 

The first preview of this collab comes today in the form of a one minute short that features athletes, professional dancers, karate champions, Olympic fencers, and even a violinist – and is essentially the most lyrical, textured and stylistic kung fu dystopia movie you've never seen. 

"Do you believe in more?" asks FKA twigs in the key statement of the film, and she unpacked that more in an accompanying essay. "It is a question," she explains. "Do you believe that in six months time, you'll be able to run faster, or jump higher? Do you believe that you'll be able to stay on the cross trainer longer? Do you believe that you can reach your best physical shape? Do you believe that you can use your confidence to get that promotion at work or finish that creative project? It applies to whatever it is you want to be or do."

Watch the full clip below:

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