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Nativity Errors

Greggs 'Sorry' for Replacing Baby Jesus with Sausage Roll

Merry Christmas!
Photo: Greggs

Greggs, high street purveyor of both sweet and savoury baked goods, has been forced to apologise for replacing the baby Jesus with a sausage roll in a promotional image, after people freaked out about it online.

The chain released the image as part of a promotional package for its advent calendar, which – unlike your average advent calendar, which contains small plasticky chocolates, or your traditional American advent calendar, which contains nothing – is full of vouchers for various Greggs products. A free "Festive Bake" on the 1st of December, for instance, or a "Reg Flavoured Latte" on the 5th – and then a big money giftcard on the 24th.

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Anyway, people were mad about the sausage roll thing.


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A man called Simon Richards, for instance – co-founder of an anti-EU campaign group – tweeted: "Please boycott @GreggsOfficial to protest against its sick anti-Christian Advent Calendar. What cowards these people are: we all know that they would never dare insult other religions! They should donate every penny of their profits to @salvationarmyuk"

Another person, Beth Rosenberg, tweeted: "Out of interest do you think the people at Greggs understand that Jesus was Jewish and serving up a pork sausage roll in the manger is unbelievably inappropriate?"

In a statment, Greggs said: "We’re really sorry to have caused any offence, this was never our intention."

Of course, the vast majority of people weren't offended, and Twitter is now full of people i. making dialled-in Greggs jokes; ii: pointing out that, whatever the fallout, they now have a real hankering for a Greggs sausage roll; and iii. getting angry that anyone got angry about this in the first place.

As you're here, reading about Greggs, why don't you also read this?