Alcohol

This Is How You’ll Be Getting Drunk at Christmas Based On Where You Live

The cause of your Boxing Day hangover differs depending on your hometown.
24 November 2016, 6:05pm
Photo via Flickr user Michael Bentley

Ketchup or brown sauce? Barn or roll? Gravy or … no gravy?

The North and South of England are divided over what to call certain foods, but a new report suggests that where you're from could also influence drinking habits—especially at the most wonderful time of the year.

READ MORE: This Is Britain's Favourite Christmas Food (and It's Not Turkey)

Research released yesterday from British supermarket Sainsbury's uses historic sales data and a survey of 2,000 people carried out in October to predict what Brits will be drinking come Christmas.

And whether you pop a cork, flip a cap, or undo a screw-top, it all depends on where you live.

According to the Sainsbury's data, those in the South East are the more likely to spend money on sparkling wine during the festive season (43 percent compared to the national average of 35 percent). Hosts in the North West, meanwhile are more likely to drop dollar on expensive wine to impress their guests. Over a quarter of Scots, however, will ask Christmas visitors for their booze preferences before buying, compared to just 19 percent in the rest of the UK.

But doesn't it all taste the same when you're a few glasses down?

And talking of those first few drinks, Yorkshire and Wales are the regions most likely to drink Buck's Fizz on Christmas Day morning, while the West Country plumps for mulled wine.

When it comes to boozy presents, Sainsbury's reports that those in the East Midlands are more than twice as likely to receive beer or cider as a gift than any other region. Those in London have more chance of unwrapping a bottle of Champagne, while in the North East, more than half of lasses and lads choose premium spirits as their alcohol-related gift of choice, compared to a national average of 37 percent.

And what about those liqueurs that seem to surface from the murky depths of kitchen cupboards around the beginning of December for four weeks until they're banished (hidden from Gran) until next year?

READ MORE: I Went to a Crazy 'Christmas in July' Show to Find Out What You'll Be Eating in December

In most regions of the UK, 33 percent of people drink liqueurs neat, but in Northern Ireland, the figure rises to 46 percent. In the West Midlands, you'll find a quarter of people taking the edge off by slipping creams and crèmes into hot chocolate instead.

One thing people up and down the country are sure to have in common, however, is a collective hangover come Boxing Day—and the attempt to soothe it with a restorative bacon roll/barn* smothered in red/brown* sauce.

*delete as appropriate.

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