Pizzeria Changes Anti-Marriage Equality Campaign to Anti-Pineapple Pizza Message

When an Australian pizza shop discovered a homophobic billboard on the side of its building, it decided to get creative.

by Daisy Meager
22 September 2017, 2:24pm

Photo courtesy Twitter/@t_harwood1980.

Debate over marriage equality is raging in Australian politics right now. Throughout September and October, the country will vote on whether it supports a change in the law to allow same-sex couples to marry. Australian Prime Minister Malcolm Turnbull has already threatened to drag the country's LGBTQ rights record back and oppose marriage equality at the next election if there's a "no" result. And even if the majority of Australians vote "yes," there's no guarantee that the right for same-sex couples to marry will become law. The vote is merely to gauge public opinion on the subject.

With tensions running high on both sides of the debate, one Tasmanian pizzeria has made sure its opinion is heard loud and clear.

As ABC News reports, the owners of Wiseguise Pizza in Tasmana discovered a billboard with the anti-marriage equality slogan, "It's OK to say 'no'" on the side of their restaurant on Thursday morning. Their response? Employees immediately set about painting the wall next to the poster to shift the focus of the message. The writing now reads: "It's OK to say 'no' to pineapple on pizza."

Let's hope the graffiti doesn't trigger another #PineappleOnPizza debate.

Wiseguise Pizza insists that its customisation of the billboard's message is a way to distance the restaurant from any political agenda. Managing director Alex Jones told ABC News: "We try not to have a political point of view as a business, so I think we've taken the stance away from it. I think this is a better solution to just the sign on its own."

Another worker at the restaurant, Ben Barwick, said: "We are painting the side of our building, not on the sign, and basically turning that into a bit of humour. It's a huge debate at the moment, obviously, everyone's talking about whether pineapple should be on pizza or not. We're just here to make pizza."

It's not the first time pizza has been used as a act of protest. There was the Texan restaurant that made a "Border Wall" pizza and the "calorie-free, alternative facts" slice created by a New Jersey chain. And who can forget the hero who sent Betsy DeVos a Hawaiian to oppose her nomination for Secretary of Education?

Not such a humble pie, after all.

marriage equality
gay marriage
pineapple pizza