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Stockholm

Stockholm Is Letting You Choose The Color Of Its New Metro Line

Stockholm's new $4 billion metro line needs a color, and the city is crowdsourcing it.

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If you could name a subway line, choose its color, or even sonify it, what would you pick? Stockholm, Sweden is offering its citizens the chance to help customize its new metro line by asking the web to help decide its representational color.

Everyone with an email address can vote in the crowdsourced competition to add a little vibrant hues to the $4 billion project. To pick a color, simply move your cursor across the responsive, color-changing webpage. But there's a slight catch: voters also have to justify their selection in order to be considered for the final tally. We're sure the web will come up with some pretty entertaining reasons that sickly green is actually Stockholm's ideal color.

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It seems, however, that the trolls haven't come out from under their digital bridges just yet. According to The Local, the most popular colors right now—gathered from over 3,500 submissions—are yellow, brown, purple, turquoise, and pink. Perhaps the pranksters are being deterred by the grand prize for choosing the winning color: a free yearlong Stockholm metro pass.

The contest ends on August 11, and the winning color will be spread all over Stockholm when the new line is completed in 2025. You can vote for the color you think would look best—or funniest—at the crowdsourcing site here. Check out some of the colors below—isn't that shade of coral lovely?

h/t CityLab

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