In our Perspectives video, a series on artists featured at PULSE Contemporary Art Fair in Miami, we get a firsthand experience inside Brooklyn-based multidisciplinary artist Erica Prince's Transformational Makeovers. The project explores the aesthetic choices in creating a personal identity. Using architecture, interiors, domestic prototypes, and makeover techniques as vessels for this exploration, Prince ruminates on the ways in which trying on different personalities or versions of ourselves can be a reflection of our hopes and dreams, and that our essential cultural identities are indeed shaped by these choices we make. She says, “The Transformational Makeovers are ultimately about choice—how we choose to be different versions of our self. When people see themselves differently, they are able to ask so many questions about who they really are, how they ended up here, where they are going.” Prince will be transforming visitors at the fair in Miami.
To learn more about PULSE Contemporary Art Fair, click here.