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WHAT: Bunch of absolute lads doing deplorable things to themselves
HOW MANY SUBSCRIBERS AT TIME OF WRITING: 1,026,583
WHY SHOULD I CARE: I don't know what kind of people you hung out with at school, but there's a chance you were part of a crew like this if you're a bit of a provincial bod. A bunch of guys getting together, looking in the cupboards of their mum's house, finding the garlic salt and eating the lot of it. Snorting pepper. Tabasco eye drops. The kids who will finger a dog shit for sweet money. 'What happened to those guys?' you sometimes wonder. Well, I'm here to tell you: they aged slightly and now upload videos of themselves doing all that stuff.Where's My Challenge is kind of like the British equivalent of American gross-out mainstay Wreckless Eating. It's four young men in their twenties who hang out in one of their houses (or mum's houses, it's unclear which) and pit themselves against food, drink, hot sauce, peppers, blood, pain and other assorted disgusting and upsetting things. Why? For the banter, of course. But also for the views.The lads have just surpassed a million subscribers. This is the holy grail on YouTube; it's the sign that you're ready to join the upper echelons. Before you know it you'll be rubbing shoulders with the YouTube elite, like Pewds and Smosh and The Fine Bros. The big dogs. It also means that you're ready to make some decent money from it. You'll be catching the eye of advertisers and brands who will want you to make them bespoke videos. Sure deodorant asking you to spray it on your tongue, stuff like that. They're on their way, these kids, and I'm happy for them.
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