It’s been a wild week for the Cadbury Creme Egg, the world's most beloved ovular hunk of faux-yolky fondant enveloped in a milk chocolate shell.
On Tuesday, Cadbury UK erroneously told its Twitter followers in a now-deleted tweet that the “creme” in the candy’s name is actually pronounced “crem,” as if it should rhyme with "them." This was both confusing and incorrect, and Twitter collapsed into something of a fit before the company had to clarify that someone had mistyped the word, leaving out the ‘a’ in “cream” in error.
Haha, those jokesters. Silly Cadbury, making us all panic for nothing!
Maybe it's all just a smokescreen that’s trying to obfuscate a more incriminating image that’s gone viral in recent days. On Monday, Rebecca Bilham, who owns and operates a handmade gift shop along the North Wales coast called The Little Red Hut Home & Gifts, posted a photograph of a Cadbury Creme Egg’s apparent sugar contents to her shop's Facebook page. It's spiritually similar to that photograph of a Nutella jar's ghastly composition that went viral last year; this photograph shows a pile of white powder atop a black table next to a two-pence coin. (To clarify, There are no coins in Cadbury Creme Eggs.)
"This amount of sugar in ONE cream egg??” Bilham captioned the photo. "Surely not......crikey!”
Wow. I’m shocked. Really. I, for one, truly cannot believe that there is sugar in this candy pretend-egg.
The photo has generated over 14,000 comments as of writing; sift through the responses, and there's actually less pearl-clutching than one may expect from a photo that's engineered to stoke the coals of outrage. "What a surprise that a fondant filled chocolate egg is filled with sugar and not cabbage or quinoa!! I feel so misled!” reads a sarcastic comment that also happens to be the comment that's generated the highest number of likes.
Bilham did not respond to immediate request for comment from MUNCHIES via email on Thursday regarding what compelled her to post this image. Cadbury did not respond to a request for comment, either.
To Bilham's credit, it's always nice to be reminded that we've been living inside the well-oiled, manipulative machine that is the sugar industry. Folks, we've been conned for as long as Cadbury's been making its Creme Eggs.