London based editor and writer specialising in music, men's lifestyle, film and good shit.
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This Is Why You're Seeing iets frans… Clothing Everywhere
Its popularity, as a relatively cheap line stocked at Urban Outfitters, is no surprise. But the strategy to achieve that is more complex.
Mac Miller's 'Circles' Is a Tender, Posthumous Farewell to His Fans
The day before the album landed, fans gathered for a playback of the rapper's final album. Now, the music lives on for good.
A Vegan and a Meat-Eater Review McDonald's’ New Veggie Dippers
The fast food giant released its first fully vegan meal in time for ‘Veganuary,’ so obviously we tried it out.
The A to Z of Music in 2019
Scam rap, weird children with face paint and guitars, 'Old Town Road' – here's what happened in music this year.
End of the 2010s
A Decade in Style: Hipsters, Teen Hypebeasts and Retro Football Shirts
From the landfill indie scene to Supreme and 'Mundial' magazine lads, the 2010s saw style tribes splinter into smaller sub-niches.
The Man Who Finds Pure Joy in Being Constantly Naked
Naked Martin would like you to love yourself (by taking your clothes off). He'll explain.
I Let AI Choose My Outfits for a Week. Here's What It Did to Me
The algorithm is coming for your clothes, with the launch of data-led subscription box services. But do they really make you look good?
The Death of Denim
It's been a slow creep, but a defining trope of the modern man has become not just his love of a face wash or beard oil but his lack of jeans.
Remembering the Man Bun, This Generation's Mullet
It wanted to be "cool". For a time, it was low-key. Then – as with most things this decade – over-exposure mutated it.
The DM That Changed My Life: When My Best Friend Broke Up with Me
With each ignored message and cancelled meet-up, I started to feel like a crazy ex-boyfriend. What had gone wrong?
How the Early Thirties Hypebeast Replaced the Hipster
They've replaced scuffed Vans with upmarket athletic shoes. Their apartment (owned) smells like sandalwood. This is how they evolved.
The One New Album to Care About This Week: Caroline Polachek’s ‘Pang’
In the first of our Weekly Review series, we survey the ex-Chairlift singer's alt-pop vision. Get ready to cry on the dance floor (or at home).