Watch Brad Pitt's Brother Reenact the Ending of 'Se7en' in a Beer Commercial
Doug Pitt gives us the leather jacket, goatee, and the “What’s in the boooooox?” line to sell six packs for Mother's Brewery.
not an ad
Blueberry Morning Is Self-Care You Can Eat for Breakfast
The edge: gone. The mood: lifted.
The Chemical Brothers Told Us 20 Years Ago That This Pepsi Ad Wouldn't Work
Their are some undeniable similarities between the new Kendall Jenner-starring ad and the 1999 music video for the UK duo's song "Out Of Control."
No, Cards Against Humanity's Potato Ad Didn't Bankrupt the Company
Why can’t a potato just be a potato?
McDonald’s Realises Now Is Not a Great Time to Have a Creepy Clown as Your Mascot
When these idiots finally wipe off their makeup and we’re able to objectively look back on this period of clown-driven paranoia, we’ll recognise that right now is a real low point.
Canadian PSAs Aimed at 90s Kids Are Fucking Weird
Remembering the bizarre ads designed to teach children not to take drugs – or believe everything they saw on TV.
Super Bowl 50
Welcome to the Super Bowl, World
Every professional sport has a way of determining a champion. Only the NFL has something as quite as expensive, overstated, and widely watched as the Super Bowl.
The Crown and Spectre Issue
Why Sexy Ads Don't Work
Ads featuring girls in bikinis aren't as effective as you'd think.
Why Is It Always Raining in 'Se7en?'
Raccord Collective's ongoing film essay project explores everything you wanted to know about David Fincher (but were too afraid to ask).
We Talked to the Guy Behind 'Every 90s TV Commercial Ever'
According to creator Dez Dolly, the viral video started out as branded content before it "scared the living shit" out of the sponsor.
Is It Legal for an Advert to Imply a Pair of Stockings Will Give You an Orgasm?
A New York woman is suing a clothing company for implying its pantyhose can make women feel, like, REALLY good. Does she have a case?
A Conversation with a Pee-Shyness Advocate
We chatted with the CEO of the International Paruresis Association about an advert that made a joke about pee-shyness.