It's an aural Vitamin D shot.
Kaleidoscopic visuals and a Mercedes Benz with the registration 'Hus,' obviously.
Bouff Daddy brought a new level of extravagance to Brixton Academy, something to be celebrated rather than shut down.
The Ghana-shot clip follows his Mercury Prize nomination from last week.
See below for the full list.
Bouff Daddy created a diasporic rap sound. Now he’s pushing it forward, elevating himself in the process.
It's the title song from his debut album, dropping 12 May.
Well, it's complicated.