Why Are People So Obsessed With New Football Kits?
Despite the fact that kit launches are little more than PR stunts and the strips themselves are increasingly generic, the circus which surrounds the arrival of new kits still thrives. Why are we still interested?
Better Than the Real Thing: We Spoke to an Alternative Football Kit Designer
Andy – aka XZTALS – has been attracting attention on social media for his alternative football kit designs. We spoke with him about the creative process and how he sees the future shaping up.
Smartphone FC: The Most Popular Apps Reimagined as Football Kits
If you've ever wondered what Google Maps United versus Facebook FC would look like, this should give you a good idea.
Spanish Football Club Unveil Crazy Flayed-Body Kits
These kits from Club Deportivo Palencia are hideous and anatomically incorrect.
What the Evolution of Kit Sponsors Tells Us About the Premier League
A look back over two decades of shirt sponsors provides a stripped-down history of the Premier League's rapid financial development.