Swiss feds were concerned that the stag-and-cross logo could be upsetting due to "the religious leanings of some consumers".
Goodbye Jägermeister, hello “Strika.”
"No, the world will never run out of Jägermeister."
Scientists may have also inadvertently answered the question of why on Earth people would ever mix an herbal liqueur like Jägermeister with the strange, sugary chemical taste of energy drinks.
In the second of a series of photo stories brought to you by Jågermeister, we look at electronic subculture in Germany.
We spoke to the guys behind Busan BBQ, a bunch of Londoners doing maverick things with their "Amerikorean" take on barbecue cuisine.
And by cold water, they mean paddling between icebergs.
Thanks to Lee Spielman for almost strangling our News Editor.
Thanks for making it the kind of night where two of our interns could three-way kiss Alice Glass.
We're almost sick of people telling us how great it was, so here are some pictures that prove it.