Jessie J


Winning China's 'Singer' is the Smartest Thing Jessie J Has Ever Done

It's easy to laugh at Jessie J for competing on the show, but it's actually a marketing power move.


Why is Jessie J’s Instagram So Extra?

Theory: the singer's extremely regular posts prove that if she doesn't sing daily acapella runs, she'll perish.


Black British Musical Identity is Being Erased by Cultureless Dance Music

Out with the bashment and in with the Calvin Harris.


Why Jessie J Saying That She's Straight kind of Sucks

She's providing a narrative for any homophobic parent, teacher, youth leader, uncle, whatever, who wants to say “it’s just a phase” to feel confident in their assertions.


Jessie J: Britain's Greatest Cultural Ambassador

Feel proud Brits, imagine how jealous the yanks are.