It's easy to laugh at Jessie J for competing on the show, but it's actually a marketing power move.
Wheat's going on? ;-)
Theory: the singer's extremely regular posts prove that if she doesn't sing daily acapella runs, she'll perish.
Out with the bashment and in with the Calvin Harris.
She's providing a narrative for any homophobic parent, teacher, youth leader, uncle, whatever, who wants to say “it’s just a phase” to feel confident in their assertions.
Feel proud Brits, imagine how jealous the yanks are.