kawaii

doughnuts

Japanese Doughnut Chain Pulls Pikachu Doughnuts for Being Too Creepy

And you thought hairy, talking Pikachu Detective was unnerving.
Bettina Makalintal
11.15.18
japan

Why Kawaii Culture Drives Japan to Devour Cuteness

There’s no better way to experience Japan's cuteness-driven kawaii culture than by literally consuming it.
Karen Yossman
6.2.16
Photo

Photos of the Most Kawaii Costumes at a Cherry Blossom Festival

All the colourful kitsch from a Brooklyn festival for the people who see kawaii as a way of life.
Aaron Purkey; Words by Naomi Melati Bishop
5.8.16
Design

Celebrate All Things Kawaii With This Electrifying Japanese Commercial

An exuberant ad invites you to revel in kawaii culture—and it’s all to sell soup.
Gabrielle Bruney
3.26.16
we saw this

Meet Ladybaby, Japan's Kawaiicore (and Pro-Wrestling) Answer to Andrew WK

Fans lined up at 6 AM to see the teens and their bearded, cross-dressing frontman play their first LA gig.
Liz Ohanesian
10.15.15
Art

"Cyborg Lolita" Julie Watai's Uncanny Valley of Kawaii

Photographer Julie Watai brings manga to life in her stylized portraits of girls dressed as robots.
The Creators Project
6.28.15
Michael

Michael Reviews Anime Collectables on YouTube

In the latest "Michael" comic, Michael reviews a mass-produced anime product on YouTube.
Stephen Maurice Graham
6.15.15
News

Japan Is Fighting ISIS with Super-Kawaii Tweets

The people of Japan have declared meme warfare on Jihadi John.
VICE Staff
1.24.15
Music

Meet FEMM, the Sentient Mannequin J-Pop Supergroup

Do you like dance music but wish it were performed by glamorous robots in space-age catsuits?
Molly Osberg
12.12.14