How Social Media Has Become a Tool of Psychological Warfare During the Transfer Window
With Diego Costa flaunting an Atletico Madrid shirt on Instagram this week, it’s clear that social media has become another medium for transfer mind games. So how effective is it?
How David Beckham Became Football’s First Truly Global Brand
Though many players of the nineties and noughties were at least as iconic as Beckham, and several more talented, ‘Golden Balls’ broke the corporate mould like no other. Here’s how he ceased to be a footballer and became a brand instead.
Why Are People So Obsessed With New Football Kits?
Despite the fact that kit launches are little more than PR stunts and the strips themselves are increasingly generic, the circus which surrounds the arrival of new kits still thrives. Why are we still interested?