How David Beckham Became Football’s First Truly Global Brand
Though many players of the nineties and noughties were at least as iconic as Beckham, and several more talented, ‘Golden Balls’ broke the corporate mould like no other. Here’s how he ceased to be a footballer and became a brand instead.
Why Are People So Obsessed With New Football Kits?
Despite the fact that kit launches are little more than PR stunts and the strips themselves are increasingly generic, the circus which surrounds the arrival of new kits still thrives. Why are we still interested?
When Manchester United and Liverpool Launched Their Own Lagers, and Failed
While it may seem implausible now, some of the biggest clubs in England once attempted to brand their own tinnies. Accused of encouraging hooliganism and drunkenness, they were forced to back down.