marketing

8.27.19

What Would Jesus Eat? How a Sketchy 'Biblical' Diet Was Sold to MAGA America

Inside the rise and fall of a popular diet marketed as "Donald Trump’s Plan to Make America Thin Again".

6.27.19

Turns Out Celebrities Aren't That Great at Selling Weed

Snoop Dogg, Ghostface Killah and … Martha Stewart? As the legal weed market expands, brands want famous faces to flog their products, even if they’ve never smoked a joint in their life.

3.28.19

How Diet Coke Helped Me Embrace My Gay Identity

My love of Diet Coke has as much to do with identity—in my case, expressing femininity and rejecting heterosexual norms—as it does taste or health.

2.14.19

Brand Twitter Is Absurd, and It Will Only Get Worse

SunnyD tweets about depression. Steak-umm is lonely. Wendy's is sassy. Do we actually want our brands to be that "human"?

1.30.19

Seeing 'Sexy Images' of Women Makes Men Hungry for Meat, Study Says

The correlation was not true for women seeing images of men.

10.22.18

The Reason We Have All Those Bizarre 'International' Days

Brandied Fruit Day, Sausage Pizza Day, International Dog Biscuit Appreciation Day – here's why you see these dumb celebrations trending on Twitter.

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9.24.18

Talking to the People Who Promote Their Soundcloud With Viral Tweets

You've seen the replies – "Wow, this blew up lol. Well since y’all here *check out my music*" – but just how effective is this form of marketing?

2.28.18

Women Don't Need a 'Jane Walker' Campaign to Want to Drink Scotch

Apparently women, much like vampires, must be invited to join your Scotch party.

12.7.17

This Is How Much Marketers Know About You Based on One Facebook Like

A new study indicates that it’s incredibly easy to target ads based on users’ personality types.

11.24.17

How a Secret Society That Brands Women Sold Empowerment

Before she was branded, former Nxivm member Sarah Edmondson thought she would change the world.

9.27.17

I Tried All the Hangover Cures I Could Find

Don’t try this at home, kids.

6.22.17

McDonald’s Has Ended Its 41-Year Sponsorship of the Olympics

After the Winter Olympics in South Korea next year, the Golden Arches will no longer feed spectators and athletes at the Games.

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