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Wait, Who Is this Edgy Hello Kitty Doppelgänger?
Move over, Hello Kitty. This cool cat is going after your crown.
The New Gudetama Game Made Me Realize that the Lazy Egg Is a True Millennial Icon
I have become one with Sanrio's famously languid egg.
netflix's 'aggretsuko' nails millennial office life in the #metoo era
Sanrio takes on patriarchal office dynamics, awkward female friendships, and the cathartic power of death metal.
Watching Cartoon Animals Grapple with Capitalist Misogyny Will Fuck You Up
"Aggretsuko," the new Netflix show from the makers of Hello Kitty, uses the language of my childhood to express the miseries of my adulthood.
Why We're All Still Obsessed With Hello Kitty
Merchandising icon or subversive millennial idol? Exploring the enduring appeal of Hello Kitty, from the kawaii boom of the 70s to a Frank Ocean festival headline slot.
Why Kawaii Culture Drives Japan to Devour Cuteness
There’s no better way to experience Japan's cuteness-driven kawaii culture than by literally consuming it.
These Cheeseburgers Cosplay As Edible Anime Characters
Call it edible anime or call it an act of brilliance, but it turns out that if you dress up your food to look like your favorite anime characters, customers will come in droves.
Viceland Exclusive: Surface To Air's Hello Kitty Crop Circle
Sanrio commissioned Surface to Air (New York) to make an artwork celebrating Hello Kitty's 30th birthday.