How Social Media Has Become a Tool of Psychological Warfare During the Transfer Window
With Diego Costa flaunting an Atletico Madrid shirt on Instagram this week, it’s clear that social media has become another medium for transfer mind games. So how effective is it?
Why Are Football Clubs Actively Engaging With Transfer Rumours?
In the form of ‘Insider’ columns and ‘Media Watch’, football clubs are embroiling themselves in the swirling maelstrom of transfer gossip. So, what’s in it for them?