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UVA's Immersive New Installation "Momentum" Will Distort Your Senses

The sensory-manipulating installation opens tomorrow at the Barbican in London
February 12, 2014, 7:20pm

The multidisciplinary art and design studio, United Visual Artists (UVA)--known for being a sensory manipulation maestro--is readying an immersive, new installation called Momentum, that will transform The Curve exhibition space at the Barbican Centre in London into a spatial instrument, of sorts.

The installation, which opens tomorrow, includes pendulum-like pieces throughout the 90-meter-long gallery to yield an evolving composition of light, sound, and movement. The pendulums, however, are programmed to move in idiosyncratic ways, so that shadows and light surge across the room and disorient visitors in a captivating and individual manner. Every visitor's experience in Momentum will thus be unique, and could possibly help her understand her senses better.

UVA commented on the project in a press release:

"Our internal model of time, movement, mass and space is based on a lifetime of experience, perhaps even genetically encoded. What happens when we build a new model? What happens when we bend the rules?"

Momentum will coincide with UVA's 10th anniversary, and opens tomorrow, February 13th, at Barbican. For more on UVA, see The Creators Project's past work with the creative studio, including a documentary on the team, here.

Below is a video preview of the installation:

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