Parkland survivor David Hogg’s call for a boycott of conservative commentator Laura Ingraham’s advertisers is causing an exodus from her shows.
Earlier this week Ingraham mocked Hogg, a survivor of the Florida school shooting and activist for gun control, for not getting into all the colleges he applied to. In response, Hogg asked his nearly 600,000 Twitter followers to boycott Ingraham’s biggest advertisers: Sleep Number, AT&T, Nutrish, Allstate & Esurance, Bayer, Rocket Mortgage, Liberty Mutual, Arby’s, TripAdvisor, Nestlé, Hulu, and Wayfair.
So far, the following advertisers have announced that they are either pulling ads or won't initiate new programs with Ingraham, who hosts the daily syndicated "The Laura Ingraham Show" and "The Ingraham Angle" on Fox News:
- Johnson & Johson
- Joseph A. Bank
Pet food company Nutrish was the first to announce it was removing its ads from Ingraham’s programs on Thursday.
TripAdvisor followed suit.
Wayfair, a furniture and decor retailer, announced Thursday that it would also be pulling its ads from Ingraham’s programs. In a statement sent to VICE News, Jane Carpenter, the head of public relations, said: “In our view, these statements focused on a high school student cross the line of decency. As such, we have made a decision to stop advertising on that program.”
The company added the following statement:
As a company, we support open dialogue and debate on issues. However, the decision of an adult to personally criticize a high school student who has lost his classmates in an unspeakable tragedy is not consistent with our values. We do not plan to continue advertising on this particular program.
Reached by VICE News, a spokesman for Expedia said the travel bookings company would also stop advertising on Laura Ingraham shows but declined to comment further.
A Nestlé spokesperson said it would not air further ads on Fox News' "The Ingraham Angle."
Johnson & Johnson confirmed to HuffPost Thursday that the company will be pulling its advertising from Ingraham’s show. Hulu responded to Hogg’s tweet saying they are pulling their ads too.
After Nutrish and TripAdvisor pulled their ads from her programs, Ingraham issued an apology on Twitter.
“Any student should be proud of a 4.2 GPA —incl. @DavidHogg111,” Ingram wrote in a series of tweets. “On reflection, in the spirit of Holy Week, I apologize for any upset or hurt my tweet caused him or any of the brave victims of Parkland. For the record, I believe my show was the first to feature David immediately after that horrific shooting and even noted how ‘poised’ he was given the tragedy. As always, he’s welcome to return to the show anytime for a productive discussion.”
Hogg and his sister and another Parkland survivor, Lauren Hogg, didn’t seem to take her apology to heart. In a tweet Lauren sent and Hogg retweeted, she called Ingraham out for not apologizing until her advertisers began backing out.
Conservative outlets and activists began criticizing Hogg for his lack of college prospects after the 17-year-old told TMZ he was recently rejected by UCLA, UC San Diego, and Cal State Long Beach. He added that he'd been accepted to Florida Atlantic University, Cal Poly, and Cal State San Marcos.
“At this point, we’re changing the world,” Hogg told TMZ. “If colleges want to support us in that, great; if not, doesn’t matter. We’re still going to change the world.”
On Wednesday, Ingraham took to Twitter to say that Hogg was whining about his rejections and said it was “totally predictable” that he wouldn’t be accepted to those universities with a 4.1 GPA. She did not immediately respond to requests for comment.
Hogg answered Ingraham's criticism by tweeting out a list of her biggest advertisers, and encouraging his followers to boycott them.
TMZ producer Harvey Levin, who interviewed Hogg, responded to Ingram asking if she'd even watched the interview.
“David was not whining,” Levin tweeted. “I called him about the story. He was not feeling sorry for himself in the slightest. It was my idea that colleges should consider applicants who are so committed. Did you watch the video???”
Other survivors and activists have been tweeting as well, including Hogg's sister, 14-year-old Lauren Hogg, who told Ingraham to "please grow up."
This kind of overtly personal criticism is nothing new to the survivors of the Feb. 14 Marjory Stoneman Douglas school shooting. Hogg and his classmates, many of whom have become vocal activists in favor of gun control reform, have been the target of conservative criticism for weeks. The attacks have gotten considerably more aggressive since they planned and appeared at Saturday’s March for Our Lives in Washington, D.C.
Since then, Hogg has been compared to Hitler Youth by Minnesota Republican Rep. Mary Franson and right-wing media outlets like Breitbart, Infowars, and Bill Mitchell. Parkland survivor Emma González, another vocal activist, has been targeted and criticized by conservatives for wearing a Cuban flag on her jacket. A doctored video of González tearing up the Constitution spread on conservative social media over the weekend as well.
Both students, along with their peers, have also fallen victim to conspiracy theories that they are paid actors who are pretending to be grieving teenagers.
Cover image: Marjory Stoneman Douglas High School student David Hogg adresses the crowd during the March For Our Lives rally against gun violence in Washington, DC on March 24, 2018. (Jim Watson/AFP/Getty Images)
CORRECTION: A previous version of this story incorrectly identified the colleges David Hogg said he has been rejected from. He did not mention UC Irvine or UC Santa Barbara.