Nike Air Reinvented Just Released All Their Videos

Last week we told you about Nike’s new “Air Reinvented” films, made to celebrate the release of their new range of shoe models forming the Air Max HomeTurf pack – a new collection reinventing the classic shoe by taking design cues from the architecture and street style of three different cities.

Nike has teamed up with a trio of creatives in those three cities – London, Paris and Milan – all of whom have reinvented their respective city inspired by Nike Air Max.

Firstly, enter the studio where London band AlunaGeorge discuss their own transformation from solo artists to a collaborative duo and how their city has influenced them and their music. Travel the streets with Milan-based Jacopo Ceccarelli who reinvented himself as 2501 and regenerated his own style, which has now become a blend of wall painting, paint on canvas, video and sculptures. Finally, discover Paris with artist Yué Wu’s as he reinterprets the element "Air" using balloons as exclusive illustrations.

Watch all three of Nike’s Air Reinvented films here.