GIF by the author via
Toxic, billowing smog clouds apparently make for great projection canvases—at least when it comes to giant, crying baby heads, as one Chinese air filter company has shown. Last year, Chinese Premier Li Keqiang declared a war on pollution, but the problem continues to escalate as hundreds of thousands of citizens die every year due to poor air quality. With their Breathe Again campaign, Xiao Zhu seeks to highlight this with their high-flying infants (along with, presumably, their brand of air filters). Perhaps they should also sell Studio Roosegaarde's Smog Rings, designed to isolate smog and compress it into harmless wearables."We decided to put a spotlight on air pollution’s biggest culprits—the factories—by using the actual pollution from the factories as a medium," the company writes on YouTube. Their amorphous vapor canvas is reminiscent of the fog light sculptures Kimchi & Chips launched last year, or Dawn of Man Collective's Projection Napping humans, but with an environmental twist. Watch Breathe Again in the video below.Via The VergeRelated:'Projection Napping' Puts Sleeping Giants on NYC BuildingsHong Kong Is Using DNA Analysis to Publicly Shame LitterbugsArtists Visualize (Then Solve) the Population CrisisGaze Up at an Aurora Borealis Made from Advanced LEDs
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