Insta of the Week: Google's New Logo, Explained

Here's Ryder Ripps' take. So, what do you think of Google's new logo?

by Beckett Mufson
Sep 4 2015, 4:30pm

For those of you Yahoo! users out there who still haven't heard the word, Google updated logos earlier this week with a sleek, modern font, and a fun set of looping symbols (to represent whatever fun, Google-y activities you're up to at the moment), apparently to make their brand more mobile/smartwatch friendly. In a blog post they wrote that the update, "shows you when the Google magic is working for you, even on the tiniest screens." 

Reactions have been mixed—opinions from writers at our sister site, Motherboard, ranged from "i hate it and i think everyone will hate looks like playskool," to "I like it and everyone will forget that there was ever a different logo in like ten seconds."

Our Insta of the Week goes to artist and OKFocus founder Ryder Ripps, who recently exhibited six people using the internet in a giant tank, for putting the whole rigamarole into context by explaining the long history of Google's logo design, with people.


A photo posted by Ryder Ripps  (@ryder_ripps) on

"Google announced a logo redesign so i made the evolution of the google logo as a person to illustrate," he writes on Instagram. It looks like he's more in the "playskool" category, but what do you think? Hit us on Twitter at @CreatorsProject, or answer in the comments below.


Meet The 6 People Living Online For Ryder Ripps

OKFocus Thinks Your Web Design Sucks

'Rejected Logo Competition' Celebrates Designs That Didn't Quite Make It

The Story Behind Joy Division's Iconic Unknown Pleasures

Ryder Ripps
new logo