Music by VICE

The People Keeping Austin Weird During SXSW

Keep it weird, man.

by Reed Dunlea
Mar 23 2015, 8:07pm

Visually standing out in the vacuous ocean of indie rock losers that is SXSW requires some real pizazz. Sometimes you just need to look and act like a freak to finally be noticed. Hey, why not walk around with a fake chicken all day? Or how about wearing toe shoes and a pink helmet in addition to your white person dreads? Or maybe if we’re really lucky, someone will just slap some sunglasses on their big fat dog and call it a day. Steven Ruud hit intersections surrounding Red River and 6th to document the world of keeping Austin weird.

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