Visually standing out in the vacuous ocean of indie rock losers that is SXSW requires some real pizazz. Sometimes you just need to look and act like a freak to finally be noticed. Hey, why not walk around with a fake chicken all day? Or how about wearing toe shoes and a pink helmet in addition to your white person dreads? Or maybe if we’re really lucky, someone will just slap some sunglasses on their big fat dog and call it a day. Steven Ruud hit intersections surrounding Red River and 6th to document the world of keeping Austin weird.