The world's longest runway show is now playing out to a dizzyingly energetic TOKiMONSTA remix of Kilo Kish's "IOU," complete with skittering drums and blaring sirens from the LA-based producer. To film fashion's first fan-sourced music video, megastore H&M travelled the country from California to Pennsylvania with singer and style muse Kilo Kish, stopping at colleges from UCLA to University of Texas, Austin along the way. At each stop America's fashionistas were able to strut the virtual runway, and end up in this video, which starts like a typical H&M lookbook and transforms into a Yayoi Kusama-inspired world of dots, becuase #fashion. H&M really does love music.
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