Flamin' Hot Cheetos Were the Highlight of New York Fashion Week

Talk about looking like a snack...

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Feb 13 2018, 9:59pm

Photos via Twitter users kinseyschofield and FashionIDCo

Move the freak over, Guy Fieri. Your flames aren’t the only one setting the runway on fire.

Swim- and athleticwear brand Chromat's show at New York Fashion Week last Friday had a refreshingly inclusive cast, with models from demographics that aren’t always represented on runways. You'd be hard-pressed to find other shows during Fashion Week that featured plus-size, trans, and disabled models, along with many models of color, as thoughtfully as Chromat's.

And three of the models wore—or ate—something else unconventional in high fashion: Flamin’ Hot Cheetos.

Take a look at model L'ka Tea, above, wearing a fire engine-red bikini top and orange high-wasted pants with stitches swaddling some Flamin’ Hot Cheetos. Resourceful!

Need a snack on the go? Consider this ensemble worn by Ese Otobo, below, with an unopened bag of Flamin' Hot Cheetos affixed to those electric lime green biking shorts. What a "lewk."


Photo: Noam Galai/Getty Images for Chromat

And… my, who’s that, above? Some more discerning readers might recognize Stacy-Ann Fequiere from Cycle 10 of America’s Next Top Model strutting her stuff, bag of Flamin’ Hot Cheetos in hand. Talk about a blast from the past! Look at her go, casually munching that spicy, puffed cornmeal product.


“The Chromat Autumn/Winter 2018 WAVVY collection is about trying to find joy and escape within the spiral," Chromat's founder, Becca McCharen-Tran, wrote MUNCHIES over email on Tuesday. "Inspired by summer kayaking trips and personal watercrafts, I imagine wearing the collection while eating Flamin' Hot Cheetos on a boat in the Hudson. We are fitted with bungees, packing for a quick getaway."

What an image! McCharen-Tran noted that Chromat has collaborated with poet Jahmal B. Golden, who also happened to be a model in the show, on a poem entitled “Lick Your Lips, Sis” for the line. "In their poem, they reference finding joy and freedom in something as small as going to the deli," McCharen-Tran explained. "And we love Hot Cheetos!!!!“

Take a cue from Chromat: Wear your cravings openly. Ease those Flamin’ Hot Cheetos in to your sartorial repertoire. Strap your Flamin' Hot Cheetos bag to your pants pockets. It's a number guaranteed to dazzle all onlookers. You’ll look like a damn snack.

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