Jeff Bezos Went Grocery Shopping, Bought Whole Foods
That's a lot of kombucha.
Image: Shutterstock/Flickr/remix by Jason Koebler
So you go into Whole Foods to grab a gallon of organic GMO-free almond milk, but end up buying a cart full of other stuff you didn't really need. We've all been there.
Perhaps Jeff Bezos gets the struggle better than anyone else. His company, a corporation you may have heard of called Amazon, announced Friday that it was acquiring the entire Whole Foods market chain itself, for $13.7 billion in an all cash transaction.
"Millions of people love Whole Foods Market because they offer the best natural and organic foods, and they make it fun to eat healthy," Jeff Bezos said in the announcement.
The move represents Amazon's latest attempt to get into food retail. The company already has Prime Fresh, a grocery-delivery service and Prime Pantry, a service for buying non-perishable items. It also has Prime Now, an on-demand delivery option that you can use to order groceries in some cities.
Amazon has previously shown an interest in getting into the brick-and-mortar food store business. It's also currently testing three grocery store formats of its own: convenience stores called Amazon Go, drive-in grocery kiosks, and a hybrid supermarket that combines online and in-store shopping.
The deal is is still subject to approval by Whole Foods shareholders and also will need regulatory approval, so you might be waiting a while for kombucha Dash buttons.