The Supreme Court's Ruling on Gay Rights Is Proof Google Is Better than Bing

Today, the Supreme Court handed down a landmark victory for marriage equality—it ruled the Defense of Marriage Act is unconstitutional, and dismissed California's Proposition 8 on standing. This is huge news. So, naturally, if you search Google for related terms, that's what you'll see:

But you'll also see an elegant rainbow-colored banner that serves as a subtle but emphatic nod to the millions of people who have gotten one leap closer to finally attaining equal rights in the eyes of the law. Google excels at statements like this—it's why everyone gets a kick out of those playful Doodles and tasteful tributes that occasionally get splashed across the typically stark search page.

And here, we have Bing. The screenshot of this search was taken at the same time as the Google shot above:

The first result returned is "Videos of gay." Next up is a massive set of links to Gay.com, a gay dating site. To the left are a splattering of links to 'Gay Sex', 'Gay Ass', 'Gay Teens', and so on. You have to scroll through all of this before you even get to the News section, which finally leads you to the biggest story of the day by far.

In other words, Bing utterly fails to capture the zeitgeist. By and large, at this moment, internet users the nation over are searching for these terms to better understand this world-changing news. Google gets that, and not only gives us the big news, but uses design elements to tactfully complement the cultural mood.

And that's as simple a distillation of why Google wins the internet, and Bing doesn't, as you're likely to see.