Burger King has been shamelessly rolling out publicity stunt after publicity stunt to get people in the door lately, from its Whopperito to that Cheeto chicken nightmare it started selling last month. Now, one BK franchise is keeping the trend going by "dressing up" as McDonald's for Halloween.
According to Business Insider, a Burger King in Queens, New York, was costumed in a giant plastic sheet like a ghost on Tuesday, topped off with a shoddy spray-painted job of its competitor's golden arches. Customers even received burger boxes masked with the McDonald's name.
The Burger King doesn't want people to get too fooled by the flawless disguise, though. Underneath one of the veiled logos, the marquee sign says: "Just kidding, we still flame grill our burgers."
McDonald's has yet to retaliate, but the chain might be sitting Halloween out this year since Ronald McDonald is trying to keep a low profile until the country's clown madness subsides.