We Regret to Inform You That JNCO Is Going Out of Business
So long, JNCO jeans. Your pants were too big for our modern hearts to take.
Photo via Devin Pacholik
Are you tired of your constricting skinny jeans? Do your legs long for the freedom and comfort of flattering, wide-leg pants? Do you secretly wish you looked more like a Limp Bizkit album cover? Well, the time has come to either make a change or accept your tight-pant fate for good.
"Since the 1990s, JNCO jeans have been the premier denim brand of the counterculture," the company wrote in a farewell post on its website Thursday. "While we here at JNCO are so proud to have offered an outlet for voices often overlooked, we will soon be ending another chapter of JNCO history."
The company tried to make a comeback in 2015, but, alas, it looks like the world wasn't ready for pants that could comfortably fit a pair of redwoods, no matter what GQ may have said. The blog post blamed the end of JNCO on "licensing issues," but judging by how few people are walking around in jeans with a 50-inch hem right now, it's likely that sales factored into the decision at some level.
JNCO has already halted production on new pairs of its iconic, windsock-shaped jeans, but worry not, JNCO fans—the company still has a stock of inventory that it is selling at cut-rate prices on its website, so there's still time to cop a lifetime supply before they disappear forever. Act fast, though, because supplies are "limited."
"While this is an end of an era for JNCO," the blog post continues, "what JNCO stands for will continue to live on in all of our customers and fans who will carry on the spirit of our brand and all it represents." For the record, JNCO stands for "Judge None, Choose One," but the company is likely speaking in a broader, metaphorical sense here.
So long, JNCO jeans. Your pants were too big for our modern hearts to take. May your cartoonishly sized denim live on in the crowds at Papa Roach shows forever.
Sign up for our newsletter to get the best of VICE delivered to your inbox daily.
Follow VICE on Twitter.