Thirty prints documenting the height of the NYC skate scene, starting from the mid-90s and taken by Giovanni Reda line the walls of the Diamond Supply Co store in SoHo for the Diamond x Reda Photo Show. The colorful prints archive an old New York full of storied skate spots and skate legends, from Harold Hunter in the LES, to Danny Supa in the Meatpacking District, to Keith Hufnagel in Battery Park.
Reda, who has traveled the world shooting skateboarders for the last 20 years, captures the frenetic energy of the sport and the rider with his 35mm Nikon. He tells The Creators Project, "In the mid-90s, the NYC skate scene had a huge impact on the world of skateboarding. Every one of these images has a story of why it's important. The styles these guys had combined with the trick selection of NYC as a background always adds to the photo."
Diehard skaters will revel in the gear, the bygone labels, shoe companies, and how close skatewear was to hip-hop in those days. Diamond Supplly Co is selling limited edition hats and t-shirts to mark the historic show. Below, Reda, a bonafide skate personality in his own right (check out his Vice Sports video series Reda for the World ), shares his memories shooting the skaters around the city:
Learn more about Giovanni Reda here.