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Then, Bermondsey's "Fuckoffee" stepped into defend Brick Lane Coffee on Twitter. Was this a show of solidarity from a fellow bean-merchants across the river? Not quite: They're owned by the same people (as well as another one, the tastefully named "Jonestown"), meaning that this little Twitter conversation is essentially the same people talking to themselves, on Twitter. We approached the owner for comment, but he just said "it's a bit of fun," and walked off.
Soon enough, they upped their edgy brand game (which seems to come straight out of the liner notes to a Bloodhound Gang album) to new levels by moving into the domain of men's rights activism, drawing a bizarre parallel between the treatment of their dubious gags, and responses to female genital mutilation.I'll have a subreddit thread with an extra shot of hazelnut, please.But where do these weird, public lapses of judgment come from? I think it's got a lot to do with the way these establishments are forced into imparting a sense of personality, of uniqueness, of being a place run by a real person, with a real beard, and hand-made shoes, who serves real coffee and real tuna and chorizo and manchego melts.I wish some people would just shut the fuck up
— comehappy.leave.edgy (@bricklanecoffee)November 11, 2015
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